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Digital Ads Manager

Job ID: 1720407
OA Reference: Digital Ads Manager

  • $100,000 to $120,000
  • Miami, 33127

We are looking for a results-driven and highly motivated Digital Ads Manager with extensive experience creating, managing, and optimizing ads mainly in Google Ads and Amazon Ads.

If you are passionate about leveraging multi-channel digital advertising to drive growth within a successful and growing clothing brand, this role could be the perfect fit for you.

Key Responsibilities:
- Lead the creation and execution of a paid growth media strategy, working closely with the Director of eCommerce.
- Partner with the eCommerce team to optimize onsite features like product recommendations, upselling/cross-selling opportunities, and search functionalities.
- Work alongside the content manager and creative team to craft compelling messaging and creative assets that align with campaign objectives.
- Manage paid acquisition efforts across multiple digital channels, including social media, search, display, and video (Google, Amazon, Facebook, Instagram, Snapchat, TikTok, Pinterest, YouTube), with a focus on achieving sales and ROAS targets.
- Utilize a data-driven approach to enhance campaign efficiency, focusing on key metrics like CPL, CPA, and CAC while meeting growth targets.
- Ensure accurate measurement and attribution of campaigns to understand performance and the impact on customer growth.
- Stay updated on the latest trends, tactics, and tools in digital marketing to continuously improve our digital strategy.
- Track, monitor, and report on key performance indicators (CAC, LTV, etc.) and provide strategic recommendations based on performance insights.
- Collaborate with the CRM team to develop targeted audiences for new customer acquisition.

Qualifications:
- Bachelor’s Degree required.
- 4+ years of hands-on experience in paid media marketing and demand generation.
- Proven expertise in managing large-scale digital campaigns across platforms such as Google, Amazon, Facebook, Instagram, Snapchat, TikTok, Pinterest, and YouTube.
- Demonstrated success in managing acquisition budgets and driving significant company growth.
- Strong analytical skills with a focus on optimizing key performance indicators through continuous testing and improvement.
- Proficiency in tagging and tracking with tools like Google Analytics and Google Tag Manager.
- Excellent time management and organizational skills, with the ability to juggle multiple projects and meet deadlines.
- Strong interpersonal skills, with the ability to influence and interact effectively with senior management.
- Fluency in English is a must.

If you are ready to take your career to the next level by leading impactful digital ads marketing initiatives within an amazing and innovative company, we encourage you to apply today!

EEO/AA Employer/Vet/Disabled.

The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf

The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

For temporary assignments lasting 13 weeks or longer, the Company is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Additional Skills

(none specified)

AppleOne Representative Contact Info

Account Executive:
David
Branch Phone:
Location:
Miami, FL