We are seeking a talented and detail-oriented Digital Marketing Specialist to join a dynamic and highly productive Marketing and Communications team. The purpose of this role is to manage email marketing campaigns and draft copy that promotes specific products/services and events, enhances customer engagement, and drives sales growth.

Hybrid role in Northbrook, IL 60062

$65,000-$75,000 range

Duties:
• Implement and execute email marketing campaigns.
• Craft compelling and targeted email content, including subject lines, body copy and call-to-actions that drive customer engagement.
• Draft web copy to enhance SEO performance.
• Design email templates and graphics that employ best practices using email marketing platforms (e.g., Dynamics 365, Mailchimp).
• Conduct A/B testing to optimize email performance and improve open and click-through rates by analyzing subject lines, content blocks and layouts.
• Maintain and segment email distribution lists based on contact type and preferences to deliver personalized content.
• Secondary Area of Focus (In order of percentage of time spent on activity, importance and/or priority)
• Ensure compliance with email marketing best practices and industry regulations, including CAN-SPAM and GDPR.
• Monitor campaigns, analyze performance metrics and make adjustments to optimize campaign results.
• Provide regular reporting and insights to improve future campaigns.
• Next Area of Focus (In order of percentage of time spent on activity, importance and/or priority)
• Collaborate with cross-functional teams to align email strategies with business goals.
• Stay up-to-date with the latest email marketing trends and technologies to continuously enhance our email marketing efforts.

Requirements:
• Bachelor's Degree in Marketing, Journalism/Communications or related field. Equivalent experience considered in lieu of degree.
• 4+ years of experience in email marketing or a similar role (required).
• Experience producing email campaign performance reports, analyzing the results, presenting the data, and proposing improvements (required).
• Demonstrated ability to improve email performance metrics over time (preferred).
• Experience with email marketing in Dynamics 365 (preferred).
• Familiarity with HTML and CSS for email design (preferred).
• B2B marketing communications experience (preferred).


EEO/AA Employer/Vet/Disabled.

The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf

The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

For temporary assignments lasting 13 weeks or longer, the Company is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.