Job Role Description

Marketing > General Manager

Salary National Average

Low Medium High
56500.0000 62320.0000 75390.0000

Supply and Demand

Candidate Supply: 236,925 Job Openings: 1,831

0 50 100

More Difficult Less Difficult

Salary Variance

Enter City, State to view local salaries and candidate demand.

Short Description:

Plans, directs, or coordinates the operations of public or private sector organizations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources.

Duties / Responsibilities:

  • Oversee activities directly related to making products or providing services.
  • Direct and coordinate activities of businesses or departments concerned with product production, pricing, sales, or distribution.
  • Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
  • Manage staff, prepare work schedules, and assign specific duties.
  • Direct and coordinate the organization's financial and budget activities to fund operations, maximize investments, and increase efficiency.
  • Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary.
  • Determine staffing requirements, interview, hire and train new employees, or oversee those personnel processes.
  • Plans and directs activities such as sales promotions and coordinates with other department heads as required.
  • Determine goods and services to be sold, and set prices and credit terms, based on forecasts of customer demand.
  • Locate, select, and procure merchandise for resale, representing management in purchase negotiations.

Skills / Requirements / Qualifications

  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
  • Speaking: Talking to others to convey information effectively.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Coordination: Adjusting actions concerning others' actions.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
  • Active Learning: Understanding new information's implications for current and future problem-solving and decision-making.
  • Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Judgment and Decision Making: Considering the costs and benefits of potential actions to choose the most appropriate one.

Job Zones

  • Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations. 
  • Job Training: Employees in these occupations usually need one or two years of on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include food service managers, electricians, agricultural technicians, legal secretaries, interviewers, and insurance sales agents.
  • Specific Vocational Preparation in years: 1-2 years of preparation (6.0 to < 7.0)

Similar Positions:

Share Role Details

Return to job listings