Job Role Description

Marketing, Writing & Design > Community Outreach Specialist

Salary National Average

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55750.0000 62750.0000 75030.0000

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Short Description:

A Community Outreach Specialist connects an organization with the communities it serves. They build relationships with community groups, promote programs and services, coordinate outreach activities, and gather feedback to understand community needs. They develop informational materials, participate in events, and help individuals access relevant resources. Strong communication, relationship-building, cultural awareness, and organizational skills are essential for increasing participation, strengthening trust, and supporting effective community engagement.

Duties / Responsibilities:

  • Build and maintain relationships with community organizations, local leaders, schools, businesses, and other relevant partners.

  • Conduct outreach to introduce programs and services, answer questions, and encourage community participation.

  • Gather community feedback and identify needs, participation barriers, and opportunities to improve outreach efforts.

  • Coordinate community meetings, workshops, presentations, and events, including scheduling, materials, registration, and follow-up.

  • Prepare and distribute outreach materials, such as flyers, newsletters, email updates, and social media content.

  • Represent the organization at community events and partner meetings, providing clear and accurate information about its activities.

  • Connect individuals and community groups with appropriate programs, services, or partner organizations.

  • Maintain contact lists, outreach records, attendance information, and follow-up activities in databases or CRM systems.

  • Track participation, engagement, and community feedback; prepare reports and recommend improvements to outreach activities.

  • Support volunteer initiatives, community campaigns, or fundraising activities when these are part of the assigned program.

Skills / Requirements / Qualifications

  • Community Outreach and Engagement: Ability to connect with community members, explain available programs, and encourage participation through appropriate outreach methods.

  • Community Relations and Networking: Ability to establish trust, identify potential partners, and maintain productive relationships with local organizations and stakeholders.

  • Communication and Public Speaking: Strong listening, writing, and presentation skills, with the ability to explain information clearly to different audiences.

  • Cultural Awareness and Accessibility: Ability to work respectfully with diverse communities and adapt outreach approaches to language, cultural, and participation needs.

  • Public Relations and Program Promotion: Understanding of consistent organizational messaging, public awareness campaigns, and communicating program benefits accurately.

  • Event Planning: Ability to coordinate meeting and event logistics, manage schedules, prepare materials, and support participants and volunteers.

  • Written and Digital Communications: Ability to develop newsletters, outreach emails, social media posts, and other accessible informational materials.

  • CRM and Contact Management: Familiarity with systems for maintaining partner contacts, recording interactions, scheduling follow-ups, and tracking engagement.

  • Community Resources and Referrals: Knowledge of relevant local services and the ability to direct individuals to appropriate organizations or programs.

  • Project Coordination: Ability to organize outreach activities, coordinate partners, manage competing priorities, and follow through on commitments.

  • Reporting and Evaluation: Ability to maintain accurate records, summarize participation and feedback, and assess the effectiveness of outreach activities.

  • Program Administration: Ability to maintain documentation and assist with event expenses, invoices, and other administrative tasks when assigned.

  • Volunteer and Fundraising Support: Familiarity with volunteer coordination or fundraising activities may be preferred when these responsibilities are included.

  • Professional Judgment and Confidentiality: Ability to handle sensitive information appropriately, respond respectfully to concerns, and follow organizational procedures.

Job Zones

  • Title: Job Zone Four: Considerable Preparation Needed.

  • Education: A bachelor’s degree in communications, public relations, public administration, social sciences, or a related field is commonly preferred or required. Some positions accept an equivalent combination of education and relevant community experience.

  • Related Experience: Relevant experience in community outreach, public relations, event coordination, or program support is generally sought. Requirements vary by employer; community involvement and volunteer experience may also be valuable.

  • Job Training: Preparation combines relevant education and practical experience. Employer-specific training covers available programs, community resources, outreach procedures, documentation, confidentiality, and communication standards.

  • Job Zone Examples: These occupations involve building stakeholder relationships, coordinating activities, communicating specialized information, and applying judgment to organizational or community needs.

  • Specific Vocational Preparation in Years: 2-4 years of preparation (7.0 to < 8.0).

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