Job Role Description

Marketing, Writing & Design > E-Commerce Specialist

Salary National Average

Low Medium High
45950.0000 57030.0000 71740.0000

Supply and Demand

Candidate Supply: 2,496 Job Openings: 359

0 50 100

More Difficult Less Difficult

Salary Variance

Enter City, State to view local salaries and candidate demand.

Short Description:

An E-Commerce Specialist helps businesses establish, manage, and improve their online sales channels. They maintain product listings, coordinate digital merchandising and promotions, and use search engine optimization and marketing campaigns to attract customers. They analyze website traffic, customer behavior, and sales performance to recommend improvements to the shopping experience. Working with marketing, inventory, customer service, and technical teams, they support accurate product information, efficient online operations, and growth in online sales.

Duties / Responsibilities:

  • Assess business needs and help develop e-commerce plans that support sales, branding, and customer engagement goals.

  • Maintain online storefronts and update product listings, descriptions, images, prices, and promotional content.

  • Organize product categories and featured collections to improve product discovery and digital merchandising.

  • Optimize product pages and website content using relevant keywords and search engine optimization practices.

  • Coordinate email, social media, and digital advertising campaigns to promote products and attract qualified visitors.

  • Analyze website traffic, conversion rates, sales, and campaign results to identify opportunities for improvement.

  • Review navigation, product pages, and checkout experiences; coordinate improvements with design and technical teams.

  • Monitor online product availability and coordinate inventory updates, replenishment needs, and fulfillment issues with relevant teams.

  • Check product information, links, pricing, and promotions for accuracy; investigate and help resolve storefront issues.

  • Prepare performance reports and recommend changes to content, merchandising, promotions, and online sales strategies.

Skills / Requirements / Qualifications

  • E-Commerce Management: Ability to maintain online sales channels, organize store updates, and support daily e-commerce operations.

  • Digital Merchandising: Skill in arranging product categories, collections, and promotions to improve visibility and encourage purchases.

  • Search Engine Optimization: Knowledge of keyword research, product-page optimization, and search-friendly content.

  • Digital Marketing: Understanding of email marketing, social media, paid advertising, and coordinated promotional campaigns.

  • Analytics and Reporting: Ability to interpret traffic, sales, conversion, and campaign data and turn findings into practical recommendations.

  • Google Analytics: Familiarity with Google Analytics 4 or comparable tools for monitoring website activity and customer behavior.

  • User Experience and Conversion Optimization: Ability to identify shopping barriers and recommend improvements to navigation, product information, and checkout.

  • Inventory and Operations Coordination: Understanding of product availability, inventory updates, order processing, and fulfillment workflows.

  • E-Commerce Platforms: Experience with the employer’s storefront or marketplace systems, such as Shopify or Amazon Seller Central.

  • Workflow Management: Ability to prioritize product launches, promotional updates, reporting deadlines, and requests from multiple teams.

  • Content and Brand Communication: Strong writing and editing skills for clear, accurate product descriptions and consistent promotional messaging.

  • Customer Service and Collaboration: Ability to understand customer concerns, explain recommendations, and work effectively with marketing, sales, operations, and technical teams.

  • Accuracy and Problem Solving: Attention to detail when checking product data, pricing, and promotions; ability to investigate errors and coordinate solutions.

  • Education and Experience: A bachelor’s degree in marketing, business, or a related field is commonly preferred; some employers accept equivalent practical experience. Relevant experience in e-commerce, digital marketing, or online merchandising is valuable, with requirements varying by employer.

Job Zones

  • Title: Job Zone Four: Considerable Preparation Needed.

  • Education: Most occupations in this zone require a four-year bachelor’s degree, although some do not. Relevant areas include marketing, business, and communications.

  • Related Experience: Considerable relevant knowledge and practical experience are generally needed. For this role, useful experience includes online store operations, digital campaigns, merchandising, and performance analysis.

  • Job Training: Preparation typically combines education, relevant work experience, and training in e-commerce platforms, analytics tools, and employer procedures.

  • Job Zone Examples: Work may involve coordinating digital campaigns, analyzing online performance, managing storefront content, and guiding improvements across teams.

  • Specific Vocational Preparation in Years: 2-4 years (7.0 to < 8.0).

Similar Positions:

Share Role Details

Return to job listings