Job Role Description

Design > Marketing Director

Salary National Average

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105750.0000 133970.0000 178930.0000

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Short Description:

Direct the organization’s general advertising, marketing, and strategic planning. Execute and facilitate annual communication strategy. Oversee customer data collection, and provide analysis and recommendations to corporate leaders.

Duties / Responsibilities:

  • Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Identify, develop, or evaluate marketing strategy based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Initiate market research studies or analyze their findings.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments, and monitor market trends.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Skills / Requirements / Qualifications

  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
  • Speaking: Talking to others to convey information effectively.
  • Judgment and Decision Making: Considering the costs and benefits of potential actions to choose the most appropriate one.
  • Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Active Learning: Understanding new information's implications for current and future problem-solving and decision-making.
  • Coordination: Adjusting actions concerning others' actions.
  • Operations Analysis: Analyzing needs and product requirements to create a design.

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. 
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, environmental engineers, criminal investigators, and special agents.
  • Specific Vocational Preparation in years: 2-4 years of preparation (7.0 to < 8.0)

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