Marketing > Marketing Director
Salary National Average
| Low | Medium | High |
|---|---|---|
| 105750.0000 | 133970.0000 | 178930.0000 |
Supply and Demand
Candidate Supply: 23,047 Job Openings: 1,685
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Salary Variance
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Short Description:
A Marketing Director is responsible for overseeing the development and execution of strategic marketing plans to drive brand growth, increase market share, and achieve business objectives. They lead and manage a team of marketing professionals, coordinating campaigns across various channels such as digital, print, and events. This role involves analyzing market trends, identifying target audiences, and allocating resources effectively to maximize ROI. The Marketing Director collaborates with other departments to align marketing efforts with overall company goals and ensures the brand's message is consistent and impactful. Strong leadership, strategic thinking, and creative skills are key to success in this role.
Duties / Responsibilities:
- Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Identify, develop, or evaluate marketing strategy based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Initiate market research studies or analyze their findings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments, and monitor market trends.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Skills / Requirements / Qualifications
- Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
- Speaking: Talking to others to convey information effectively.
- Judgment and Decision Making: Considering the costs and benefits of potential actions to choose the most appropriate one.
- Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Active Learning: Understanding new information's implications for current and future problem-solving and decision-making.
- Coordination: Adjusting actions concerning others' actions.
- Operations Analysis: Analyzing needs and product requirements to create a design.
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