Job Role Description

Marketing > Vice President of Sales

Salary National Average

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132860.0000 172790.0000 207930.0000

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Short Description:

A Vice President of Sales is a senior executive responsible for developing and executing the overall sales strategy to drive business growth and achieve revenue targets. They lead and manage the sales team, establish sales goals, and oversee the creation of sales plans and budgets. By analyzing market trends and customer data, the VP of Sales ensures the company remains competitive and adapts strategies to changing market conditions. This role requires strong leadership, strategic thinking, and excellent communication skills to foster relationships with key clients and stakeholders.

Duties / Responsibilities:

  • Resolve customer complaints regarding sales and service.
  • Oversee regional and local sales managers and their staff.
  • Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
  • Determine price schedules and discount rates.
  • Review operational records and reports to project sales and determine profitability.
  • Monitor customer preferences to determine the focus of sales efforts.
  • Prepare budgets and approve budget expenditures.
  • Confer or consult with department heads to plan advertising services and secure equipment and customer specifications information.
  • Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
  • Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.

Skills / Requirements / Qualifications

  • Speaking: Talking to others to convey information effectively.
  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
  • Persuasion: Persuading others to change their minds or behavior.
  • Coordination: Adjusting actions concerning others' actions.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Service Orientation: Actively looking for ways to help people.
  • Judgment and Decision Making: Considering the costs and benefits of potential actions to choose the most appropriate one.
  • Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. 
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, environmental engineers, criminal investigators, and special agents.
  • Specific Vocational Preparation in years: 2-4 years of preparation (7.0 to < 8.0)

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