Job Role Description

Writing > Vice President of Marketing

Salary National Average

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155240.0000 188140.0000 218140.0000

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Short Description:

A Vice President of Marketing is a senior executive responsible for overseeing the development and execution of the company's marketing strategies to drive business growth and brand recognition. They lead the marketing team, manage the marketing budget, and collaborate with other executives to align marketing initiatives with overall business objectives. The VP of Marketing plays a crucial role in market research, product development, and customer engagement to ensure the company remains competitive in the marketplace.

Duties / Responsibilities:

  • Identify, develop, or evaluate marketing strategy based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments, and monitor market trends.
  • Negotiate contracts with vendors or distributors to manage product distribution, establish distribution networks, or develop distribution strategies.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Initiate market research studies or analyze their findings.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. 
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve products' environmental soundness or sustainability. 
  • Advise businesses or other groups on local, national, or international factors affecting the buying or selling products or services.

Skills / Requirements / Qualifications

  • Active Learning: Understanding new information's implications for current and future problem-solving and decision-making.
  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
  • Speaking: Talking to others to convey information effectively.
  • Judgment and Decision Making: Considering the costs and benefits of potential actions to choose the most appropriate one.
  • Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Coordination: Adjusting actions concerning others' actions.
  • Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance relative to the system's goals.
  • Time Management: Managing one's own time and the time of others.
  • Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.
  • Operations Analysis: Analyzing needs and product requirements to create a design.
  • Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Writing: Communicating effectively in writing as appropriate for the audience's needs.
  • Learning Strategies: Select appropriate training/instructional methods and procedures when learning or teaching new things.
  • Service Orientation: Actively looking for ways to help people.
  • Instructing: Teaching others how to do something.

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. 
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, art directors, and cost estimators.
  • Specific Vocational Preparation in years: 4+ years of preparation (8.0 to < 9.0)

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