Job Role Description

Writing > Production Designer

Salary National Average

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51080.0000 61610.0000 78290.0000

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Short Description:

A Production Designer is responsible for creating visual assets for marketing campaigns, advertisements, and promotional materials. They work closely with marketing teams to design and produce materials such as brochures, banners, digital ads, and social media graphics, ensuring alignment with the brand's identity and messaging. Production Designers use design software to bring creative concepts to life while adhering to deadlines and production specifications. They also collaborate with other departments to ensure consistency across all marketing channels. Strong design skills, attention to detail, and the ability to work under tight deadlines are essential for success in this role.

Duties / Responsibilities:

  • Produce high-quality, print-ready files and apply proficiency in print and preflight/prepress processes.
  • Create complete keylines and templates combining text and graphics. File, retrieve, and correct files within specified brand guidelines.
  • Provide production support and layout solutions for various marketing campaigns across multiple channels.
  • Compare layouts and proof for accuracy.
  • Develop solutions to improve production-related issues.
  • Work closely with creative staff (internal/external) to achieve desired results.
  • Maintains high quality in the page composition area while meeting production output requirements and deadlines.
  • Stay updated with new production techniques and trends through research and education.
  • Effectively communicate project status, challenges, and issues to project stakeholders.
  • Ensure the integrity of concepts is upheld throughout the production process.
  • Assist graphic designers as needed.
  • Complete all other projects as assigned on time.

Skills / Requirements / Qualifications

  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Operations Analysis: Analyzing needs and product requirements to create a design.
  • Speaking: Talking to others to convey information effectively.
  • Writing: Communicating effectively in writing as appropriate for the audience's needs.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
  • Active Learning: Understanding new information's implications for current and future problem-solving and decision-making.
  • Coordination: Adjusting actions concerning others' actions.
  • Judgment and Decision Making: Considering the costs and benefits of potential actions to choose the most appropriate one.
  • Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
  • Time Management: Managing one's own time and the time of others.

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. 
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, art directors, and cost estimators.
  • Specific Vocational Preparation in years: 2-4 years of preparation (7.0 to < 8.0)

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