Job Role Description

Marketing > Traffic Manager

Salary National Average

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57730.0000 76600.0000 106130.0000

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Short Description:

A Traffic Manager manages a marketing team or a creative department’s flow of work to ensure that projects, materials, and assignments are completed on time and within budget for publication or broadcast. They work closely with account management and creative team members to ensure that workflows are efficient from the initial brief to release to the media. They coordinate schedules, manage resources, and communicate with various teams to prioritize and track the progress of projects. Traffic Managers also ensure that deadlines are met, troubleshoot potential delays, and streamline processes to optimize efficiency. Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously are essential for success in this role.

Duties / Responsibilities:

  • Serve as liaison between management and the creative team, trafficking all tactics from initiation through completion.
  • Will be responsible for managing production schedules and prioritizing deliverables for freelancers and the creative team to ensure tactics are on time and within budget.
  • Work with the internal team to prioritize tactics and to ensure all deliverables remain accurate and on deadline.
  • Maintain thorough knowledge of where each job stands in the development process, updating status reports and project timelines where necessary.
  • Act as the primary point person for any questions regarding tactic status.
  • Coordinate the processing, trafficking, and print production of print materials from initiation to completion.
  • Manage and maintain Digital Asset Management System and project management tool to facilitate an efficient workflow process and ensure timely and accurate development/execution of creative materials.
  • Manage tactic timeline expectations and costs for approval.
  • Provide regular status reports for ongoing tactics at weekly project meetings and reviews.

Skills / Requirements / Qualifications

  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Judgment and Decision Making: Considering the costs and benefits of potential actions to choose the most appropriate one.
  • Writing: Communicating effectively in writing as appropriate for the audience's needs.
  • Programming: Writing computer programs for various purposes.
  • Instructing: Teaching others how to do something.
  • Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Speaking: Talking to others to convey information effectively.
  • Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Time Management: Managing one's own time and the time of others.
  • Active Learning: Understanding new information's implications for current and future problem-solving and decision-making.
  • Coordination: Adjusting actions concerning others' actions.
  • Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance relative to the system's goals.
  • Quality Control Analysis: Conducting tests and inspections of products, services, or processes to evaluate quality or performance.

Job Zones

  • Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations.
  • Job Training: Employees in these occupations usually need one or two years of on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include food service managers, electricians, agricultural technicians, legal secretaries, occupational therapy assistants, and medical assistants.
  • Specific Vocational Preparation in years: 1-2 years of preparation (6.0 to < 7.0)

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