Job Role Description

Design > Digital Community Manager

Salary National Average

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49540.0000 60500.0000 76660.0000

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Short Description:

A Digital Community Manager is responsible for building, engaging, and nurturing online communities across various digital platforms, including social media, forums, and websites. Their duties include creating and curating content, moderating discussions, responding to community inquiries, and analyzing engagement metrics to improve community experiences. Digital Community Managers also collaborate with marketing and product teams to align community initiatives with broader organizational goals. Strong communication skills, a deep understanding of social media trends, and a passion for community engagement are essential for success in this role, as they play a crucial part in fostering a positive and active online presence for the brand.

Duties / Responsibilities:

  • Analyze web traffic and relevant community metrics.
  • Build relationships with customers, potential customers, industry professionals, and journalists.
  • Coordinate with marketing, public relations, and communications teams to ensure brand consistency.
  • Create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos.
  • Develop content plans that support business goals.
  • Devise and implement community communication initiatives.
  • Engage with the online community and respond to comments and requests promptly.
  • Monitor and report on feedback and online reviews to internal stakeholders.
  • Organize and participate in online and in-person events to build community and boost brand awareness.
  • Select appropriate text, image, and video content for each social media platform.
  • Set and implement social media and communication campaigns to align with marketing strategies.
  • Stay up-to-date with digital technology trends.
  • Work with the Development and Sales departments to stay updated on new products and features.

Skills / Requirements / Qualifications

  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Communication: Effectively communicating information and ideas, both written and oral.
  • Computer Proficiency: Using computers and computer systems (including hardware and software) to manage digital community presence, tasks, and strategies.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Planning and Prioritizing: Developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
  • Reading Comprehension: Comprehending the nuances of the written word.
  • Service Orientation: Actively looking for ways to help people and solve problems.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
  • Time Management: Managing projects, teams, and time to meet deadlines.
  • Writing: Communicating effectively in writing as appropriate for the audience's needs.

Job Zones

  • Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations.
  • Job Training: Employees in these occupations usually need one or two years of on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, travel guides, electricians, agricultural technicians, barbers, court reporters, and medical assistants.
  • Specific Vocational Preparation in years: 1-2 years of preparation (6.0 to < 7.0)

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