Job Role Description

Writing > Digital Marketing Manager

Salary National Average

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74420.0000 97110.0000 131070.0000

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Short Description:

A Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness and drive online engagement. Their duties include overseeing campaigns across various channels such as social media, email, search engines, and websites, as well as analyzing performance metrics to optimize results. Digital Marketing Managers collaborate with creative teams to create compelling content and ensure consistency in messaging across platforms. Strong analytical skills, a deep understanding of digital marketing trends, and excellent communication abilities are essential for success in this role, as they play a vital part in enhancing the organization’s online presence and achieving marketing objectives.

Duties / Responsibilities:

  • Conduct and report analysis of the site and social traffic.
  • Create, maintain, and implement digital marketing and editorial calendars.
  • Establish and monitor Return on Investment (ROI) and Key Performance Indicators (KPI).
  • Maintain effective, cohesive, and engaging brand messaging.
  • Manage day-to-day messaging, posts, etc.
  • Oversee the company website (including images, tools, and content) and social media profiles.
  • Oversee management of all digital channels (including updates, design, and user experience).
  • Provide customer service by answering questions and concerns when necessary.
  • Update and manage the company’s digital presence via blog, e-newsletter, social media, etc.

Skills / Requirements / Qualifications

  • Active Listening: Giving full attention to others to understand the scope and details of projects, asking appropriate questions, and gathering the necessary information.
  • Communication: Effectively communicating information and ideas, both written and oral.
  • Complex Problem Solving: Identifying complex problems and reviewing related information to evaluate options and implement solutions.
  • Computer Proficiency: Using computers and computer systems (including hardware and software) to manage digital media presence, tasks, and strategies.
  • Critical Thinking: Applying logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Decision Making: Considering the relative costs and benefits of potential actions to choose the most beneficial based on resources and deadlines.
  • Originality: Working with other team members to craft innovative messages and promotional materials appropriate for each target audience and digital media platform.
  • Planning and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish work for self and others within deadlines.
  • Thinking Creatively: Finding creative approaches to the strategy and messaging of campaigns based on the audience, call to action, and digital media platform.

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. 
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.
  • Specific Vocational Preparation in years: 1-4 years of preparation (7.0 to < 8.0)

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