Design > E-Commerce Marketing Manager
Salary National Average
| Low | Medium | High |
|---|---|---|
| 68500.0000 | 88540.0000 | 115020.0000 |
Supply and Demand
Candidate Supply: 2,260 Job Openings: 534
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Short Description:
An E-Commerce Marketing Manager is responsible for developing and executing digital marketing strategies to drive online sales and enhance the brand’s presence across e-commerce platforms. Their duties include managing online advertising campaigns, optimizing product listings, improving website user experience, and analyzing performance metrics to increase conversions. E-Commerce Marketing Managers collaborate with cross-functional teams to align marketing efforts with inventory and customer service goals. Strong analytical skills, knowledge of SEO and digital advertising, and experience with e-commerce platforms are essential for success in this role, as they play a key role in maximizing online revenue and customer engagement.
Duties / Responsibilities:
- Align with Marketing, Sales, and Product Development teams to launch online sales for new programs and products.
- Collaborate with the IT department to establish and monitor site analytics and system security.
- Define e-commerce sales goals and benchmarks.
- Develop, implement, and manage an e-commerce marketing strategy that supports sales goals.
- Identify and collaborate with potential affiliates.
- Maintain a working knowledge of best practices in e-commerce marketing.
- Measure the success of e-commerce marketing campaigns and report findings to company leadership.
- Research and formulates ways to optimize the user experience.
- Stay up to date with the latest e-commerce best practices and technologies.
- Suggest content optimization strategies by closely monitoring sales, search engine optimization (SEO), and user engagement.
- Use data to create and modify strategic plans.
- Work with copywriters and designers to ensure informative, appealing, and appropriate content.
Skills / Requirements / Qualifications
- Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
- Communication: Effectively communicating information and ideas, both written and oral.
- Computer Proficiency: Using computers and computer systems (including hardware and software) to manage the company’s online presence and e-commerce marketing tasks and strategies.
- Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Planning and Prioritizing: Developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
- Reading Comprehension: Comprehending the nuances of the written word.
- Time Management: Managing projects, teams, and time to meet deadlines.
- Writing Competency: Communicating effectively in writing appropriately for the audience's needs.
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