Job Role Description

Design > Information Architect

Salary National Average

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84660.0000 116230.0000 150660.0000

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Short Description:

Information architects create and manipulate content and information to enhance impact, understanding, and readability. They develop layouts and templates for information by applying design principles and expert language skills.

Duties / Responsibilities:

  • Coordinate with business, technology, visual, structural, editorial, cognitive, and brand strategists.
  • Craft interactive experiences.
  • Create user scenarios.
  • Design information structure, data flow, and navigation.
  • Envision architectural schemes, information structures, features, functionality, and user-interface design.
  • Evaluate traffic patterns and study user feedback.
  • Identify user requirements by researching and analyzing user needs, preferences, objectives, and working methods.
  • Implement information architecture by preparing paper and interactive prototypes and mockups, including page layout and navigational elements.
  • Organize information by translating user behavior into media structure and elements.
  • Plan information architecture by studying the site concept, strategy, and target audience.
  • Prepare data models.
  • Produce workflow diagrams, user scenarios, flowcharts, and storyboards.
  • Study how users consume content, including data categorization and labeling.
  • Validate information delivery by developing and completing usability test plans.
  • Work with other teams to integrate site concept, visual design, writing, interface, and navigational structure.

Skills / Requirements / Qualifications

  • Active Listening: Giving full attention to others to understand the scope and details of projects, asking appropriate questions, and gathering the necessary information.
  • Communication: Effectively communicating information and ideas, both written and oral.
  • Complex Problem Solving: Identifying complex problems and reviewing related information to evaluate options and implement solutions.
  • Computer Proficiency: Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Critical Thinking: Applying logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Decision Making: Considering the relative costs and benefits of potential actions to choose the most beneficial based on resources and deadlines.
  • Planning and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
  • Thinking Creatively: Designing and implementing new ideas, relationships, systems, or programs to improve website performance.
  • Time Management: Managing projects and time to meet deadlines.
  • Updating Knowledge: Keeping up-to-date technically and applying new knowledge and tools.

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations.
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.
  • Specific Vocational Preparation in years:  2-4 years of preparation (7.0 to < 8.0)

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