Marketing > Information Architect
Salary National Average
| Low | Medium | High |
|---|---|---|
| 84660.0000 | 116230.0000 | 150660.0000 |
Supply and Demand
Candidate Supply: 1,051 Job Openings: 1,059
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Short Description:
An Information Architect organizes and structures digital content to enhance user experience and ensure information is easily accessible. They analyze user needs and business goals to create site maps, navigation systems, and wireframes for websites, applications, or software. This role involves conducting user research, developing taxonomies, and optimizing content workflows to improve usability and efficiency. Strong analytical skills, attention to detail, and expertise in user experience (UX) principles are essential. Collaboration with designers, developers, and stakeholders is key to delivering effective and user-friendly solutions.
Duties / Responsibilities:
- Coordinate with business, technology, visual, structural, editorial, cognitive, and brand strategists.
- Craft interactive experiences.
- Create user scenarios.
- Design information structure, data flow, and navigation.
- Envision architectural schemes, information structures, features, functionality, and user-interface design.
- Evaluate traffic patterns and study user feedback.
- Identify user requirements by researching and analyzing user needs, preferences, objectives, and working methods.
- Implement information architecture by preparing paper and interactive prototypes and mockups, including page layout and navigational elements.
- Organize information by translating user behavior into media structure and elements.
- Plan information architecture by studying the site concept, strategy, and target audience.
- Prepare data models.
- Produce workflow diagrams, user scenarios, flowcharts, and storyboards.
- Study how users consume content, including data categorization and labeling.
- Validate information delivery by developing and completing usability test plans.
- Work with other teams to integrate site concept, visual design, writing, interface, and navigational structure.
Skills / Requirements / Qualifications
- Active Listening: Giving full attention to others to understand the scope and details of projects, asking appropriate questions, and gathering the necessary information.
- Communication: Effectively communicating information and ideas, both written and oral.
- Complex Problem Solving: Identifying complex problems and reviewing related information to evaluate options and implement solutions.
- Computer Proficiency: Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Critical Thinking: Applying logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Decision Making: Considering the relative costs and benefits of potential actions to choose the most beneficial based on resources and deadlines.
- Planning and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
- Thinking Creatively: Designing and implementing new ideas, relationships, systems, or programs to improve website performance.
- Time Management: Managing projects and time to meet deadlines.
- Updating Knowledge: Keeping up-to-date technically and applying new knowledge and tools.
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