Salary National Average
Low
Medium
High
41000.0000
55530.0000
77500.0000
Supply and Demand
Candidate Supply: 18,845
Job Openings: 1,017
0
50
100
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Short Description:
An Interactive/Web Copywriter specializes in creating engaging and persuasive digital content for websites, online campaigns, and interactive platforms. They craft copy that aligns with brand messaging, enhances user experience, and drives online engagement or conversions. This role involves close collaboration with designers, developers, and marketing teams to ensure cohesive and impactful content across digital channels. Strong storytelling skills, SEO knowledge, and adaptability to various digital formats are essential for success in this position.
Duties / Responsibilities:
Consult with sales, media, and marketing representatives to obtain information on products or services and discuss style and length of content.
Create appropriate content for each platform according to set standards regarding the brand, audience, messaging, and terminology.
Edit, standardize, or make changes to other writer's or team members' material to meet specific platform guidelines.
Interview staff and review material to become familiar with product technologies and production methods to accurately promote relevant products and services.
Select photographs, drawings, sketches, diagrams, and charts to illustrate the material.
Vary language and tone of messages based on audience, product, and medium.
Skills / Requirements / Qualifications
Desktop publishing software: Adobe Systems, Adobe InDesign, Campaign Monitor; QuarkXPress
Graphics or photo imaging software: Adobe Systems Adobe Creative Cloud software; Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop
Presentation software: Adobe Systems Adobe Persuasion; Corel Presentation; Google Slides; Microsoft PowerPoint
Video creation and editing software: Adobe Systems, Adobe After Effects; Flipgrid; Loom; YouTube
Web page creation and editing software: Adobe Systems, Adobe Dreamweaver; Facebook; LinkedIn; WordPress
Job Zones
Education : Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
Related Experience : Previous work-related skill, knowledge, or experience is required for these occupations.
Job Training : Employees in these occupations usually need one or two years of on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
Job Zone Examples : These occupations usually involve communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, travel guides, electricians, agricultural technicians, barbers, court reporters, and medical assistants.
Specific Vocational Preparation in years: 1-2 years of preparation (6.0 to < 7.0)
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Print Interactive/Web Copywriter Role Description
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