Interactive/Web Copywriter Job Description - SCALE Portal

Marketing > Interactive/Web Copywriter

Salary National Average

Low	Medium	High
41000.0000	55530.0000	77500.0000

Supply and Demand

Candidate Supply: 18,845 Job Openings: 1,017

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Short Description:

Responsible for writing clear and concise copy for digital mediums, including online ads, publications, and websites.

Duties / Responsibilities:

Consult with sales, media, and marketing representatives to obtain information on products or services and discuss style and length of content.
Create appropriate content for each platform according to set standards regarding the brand, audience, messaging, and terminology.
Edit, standardize, or make changes to other writer's or team members' material to meet specific platform guidelines.
Interview staff and review material to become familiar with product technologies and production methods to accurately promote relevant products and services.
Select photographs, drawings, sketches, diagrams, and charts to illustrate the material.
Vary language and tone of messages based on audience, product, and medium.

Skills / Requirements / Qualifications

Desktop publishing software: Adobe Systems, Adobe InDesign, Campaign Monitor; QuarkXPress
Graphics or photo imaging software: Adobe Systems Adobe Creative Cloud software; Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop
Presentation software: Adobe Systems Adobe Persuasion; Corel Presentation; Google Slides; Microsoft PowerPoint
Video creation and editing software: Adobe Systems, Adobe After Effects; Flipgrid; Loom; YouTube
Web page creation and editing software: Adobe Systems, Adobe Dreamweaver; Facebook; LinkedIn; WordPress

Job Zones

Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations.
Job Training: Employees in these occupations usually need one or two years of on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
Job Zone Examples: These occupations usually involve communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, travel guides, electricians, agricultural technicians, barbers, court reporters, and medical assistants.
Specific Vocational Preparation in years: 1-2 years of preparation (6.0 to < 7.0)

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