Marketing > Media Buyer
Salary National Average
| Low | Medium | High |
|---|---|---|
| 51470.0000 | 60410.0000 | 76440.0000 |
Supply and Demand
Candidate Supply: 2,789 Job Openings: 337
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Salary Variance
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Short Description:
Responsible for purchasing media space to support advertising and marketing campaigns based on the efficacy of the platforms and media channels selected for each message.
Duties / Responsibilities:
- Compare and negotiate rates, ad space, and airtime.
- Ensure ads are creative and displayed appropriately.
- Experiment with new platforms and channels.
- Identify target audiences and plan media campaigns.
- Monitor costs and return on investment (ROI).
- Negotiate ad space and time slots with various media outlets.
- Optimize plans and budgets according to the best media mix.
- Participate in media planning to identify target audiences and craft effective campaigns.
- Prepare media schedules and adjust when needed.
- Work with leadership to develop effective media buying strategies.
Skills / Requirements / Qualifications
- Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, and asking questions to clarify essential details.
- Communication: Effectively communicating information and ideas, both written and oral.
- Computer Proficiency: Using computers and computer systems (including hardware and software) to manage media plans and purchases.
- Coordination: Adjusting actions concerning others' actions.
- Deductive Reasoning: Applying best practices to problems to create reasonable solutions.
- Gather Information: Observing, receiving, and obtaining information from all relevant sources.
- Interpersonal Relationships: Developing constructive and cooperative working relationships with others and maintaining them over time.
- Organizing, Planning, and Prioritizing Work: Developing specific plans to prioritize, organize, and accomplish tasks and projects.
- Problem Solving: Analyzing information and evaluating results to choose the best solution and solve problems.
- Scheduling: Monitoring the work of others and adjusting schedules to keep projects on track.
- Time Management: Managing one's own time and the time of others to meet deadlines.
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