Design > Media Buyer
Salary National Average
| Low | Medium | High |
|---|---|---|
| 51470.0000 | 60410.0000 | 76440.0000 |
Supply and Demand
Candidate Supply: 2,789 Job Openings: 337
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Short Description:
A Media Buyer is responsible for planning, negotiating, and purchasing advertising space across various media channels, including digital, television, radio, and print. They analyze market trends and target audience demographics to select the most effective media platforms for campaigns. Media Buyers work closely with clients and marketing teams to ensure that ads are placed within budget and achieve the desired reach and impact. They also track and analyze the performance of ads, making adjustments as needed to maximize effectiveness. Strong negotiation skills, attention to detail, and knowledge of media trends are essential for success in this role.
Duties / Responsibilities:
- Compare and negotiate rates, ad space, and airtime.
- Ensure ads are creative and displayed appropriately.
- Experiment with new platforms and channels.
- Identify target audiences and plan media campaigns.
- Monitor costs and return on investment (ROI).
- Negotiate ad space and time slots with various media outlets.
- Optimize plans and budgets according to the best media mix.
- Participate in media planning to identify target audiences and craft effective campaigns.
- Prepare media schedules and adjust when needed.
- Work with leadership to develop effective media buying strategies.
Skills / Requirements / Qualifications
- Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, and asking questions to clarify essential details.
- Communication: Effectively communicating information and ideas, both written and oral.
- Computer Proficiency: Using computers and computer systems (including hardware and software) to manage media plans and purchases.
- Coordination: Adjusting actions concerning others' actions.
- Deductive Reasoning: Applying best practices to problems to create reasonable solutions.
- Gather Information: Observing, receiving, and obtaining information from all relevant sources.
- Interpersonal Relationships: Developing constructive and cooperative working relationships with others and maintaining them over time.
- Organizing, Planning, and Prioritizing Work: Developing specific plans to prioritize, organize, and accomplish tasks and projects.
- Problem Solving: Analyzing information and evaluating results to choose the best solution and solve problems.
- Scheduling: Monitoring the work of others and adjusting schedules to keep projects on track.
- Time Management: Managing one's own time and the time of others to meet deadlines.
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