Job Role Description

Design > Media Planner

Salary National Average

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54680.0000 64180.0000 81220.0000

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Short Description:

Responsible for producing action plans for advertising campaigns that support pre-defined marketing objectives.

Duties / Responsibilities:

  • Analyze and interpret available customer data to drive decision-making.
  • Research media outlets to determine the best fit for campaign needs.
  • Create briefs for media buyers to guide their decision-making and communicate directly.
  • Produce media plans that include financials and performance forecasts.
  • Work directly with leadership, sales, media outlets, vendors, and advertising staff.

Skills / Requirements / Qualifications

  • Active Listening: Giving full attention to others to understand the scope and details of projects, asking appropriate questions, and gathering the necessary information.
  • Communication: Effectively communicating information and ideas, both written and oral.
  • Complex Problem Solving: Identifying complex problems and reviewing related information to evaluate options and implement solutions.
  • Computer Proficiency: Using computers and computer systems (including hardware and software) to manage media plans and purchases.
  • Critical Thinking: Applying logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Decision Making: Considering the relative costs and benefits of potential actions to choose the most beneficial based on resources and deadlines.
  • Originality: Working with other team members to craft innovative messages and promotional materials appropriate for each target audience and media outlet.
  • Planning and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish work for self and others within deadlines.
  • Thinking Creatively: Finding creative approaches to the strategy and messaging of campaigns based on the audience, call to action, and media outlet.

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations.
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.
  • Specific Vocational Preparation in years: 2-4 years of preparation (7.0 to < 8.0)

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